Good Bards Update: Post-Event Management, AI Agent Memory & Brand Automation

We’re excited to unveil the latest updates to the Good Bards platform, designed to streamline your entire event lifecycle and supercharge your marketing workflows. Building on our recent Alpha release, this update introduces post-event surveys, real-time QR code check-ins, and automated follow-ups—all natively integrated with Good Bards Email Marketing. Plus, bring ultimate brand consistency to your campaigns with our new Brand Kit and Voice Bank, while experiencing smarter, context-aware Agentic AI backed by full organization-wide memory.

Event Management Module — Key Updates

• Event Survey: Collect feedback directly tied to the event record, so responses feed straight into reporting instead of sitting in a separate tool. This is possible only because we are natively connected to Good Bards Email Marketing where form integration is the default

• Reminders and Follow-ups: Automated reminders ahead of the event and follow-up sequences after, so no registrant falls through the cracks between registration and attendance. Marketers will be reminded and encouraged to plan ahead.

• Reporting: Full visibility into registration, attendance, and engagement, all connected back to the lead's activity history. 

• QR Code Attendance: Attendees check in with a scan. Attendance is captured in real time and flows directly into reporting and lead scoring. All you need is a mobile phone.

Marketing Capabilities

This release also adds a set of foundational tools designed to keep messaging consistent across every channel and campaign.

• Brand Kit: A single source of truth for brand assets, colors, fonts, and guidelines, ensuring anyone building a campaign works from the same foundation. Marketers just need to upload their brandkit file or provide a website, Good Bards will do the rest.

• Voice Bank: Upload the samples and let Good Bards analyse them. Store your individual voices and use them with Good Bards Agents

• Forms with Survey Capabilities and Web Integration: Forms now support full survey logic and can be embedded directly into your website, extending data capture beyond registration and lead gen. Let AI help you to build the next NPS or CSAT survey.

Agentic AI Receives a Major Upgrade

The biggest change this release is how much our agents now remember — and how that memory is put to use.

• Integration with Voice Bank: Agents now write and respond using your personal actual voice, pulled directly from the Voice Bank rather than generic defaults.

• Personal Memory: Agents retain context from your individual interactions, so you're not re-explaining yourself every session.

• Agent Memory: Agents retain what they've learned across tasks and conversations, improving how they perform over time.

• Organization Memory: Context is now shared across the organization, so agents act with full knowledge of company-wide history, not just isolated sessions.