Built for Teams: Granular Permissions, TikTok Connector, Content Workspace & Hybrid Search

Marketing is a team sport. A strategist plans the campaign, a writer drafts, a designer builds the visuals, a manager approves and an agency partner publishes. When every handoff happens in a different tool, campaigns slow down and the brand starts to drift.

October 2027 release turns Good Bards into one shared workspace for the whole marketing team. Team management brings fine-grained permissions, native-language logins and task assignment in the Action Queue. We're adding Bahasa Melayu, Instagram Stories and Reels and a TikTok connector. The new Content Workspace lets you research and write any content, Good Bards Hybrid Search now runs on your own data warehouse, and AI image and video generation follows your Brand Kit.

Team Management: Role-Based Permissions, Native-Language Login and Task Assignment

Good Bards is now built with teams in mind, from a three-person marketing unit to an agency running several brands. Everyone gets the right access, works in their own language and knows exactly what's on their plate.

• Granular Permissions: Decide who can view, create, edit, approve and publish, right down to individual modules. Give a freelance writer drafting rights without opening up your customer data, or let a regional lead approve only their own market's content.

• Native-Language Login: Each team member can use Good Bards in their preferred language, set at their own login. Teams spread across markets share one workspace without anyone working in a second language.

• Action Queue Task Assignment: Assign tasks in the Action Queue to specific teammates. Building on last month's stages and alerts, everyone can see what's theirs, what's next and what needs attention.

New Language, Connector and Formats: Bahasa Melayu, TikTok, Instagram Stories & Reels

Your audience is scrolling short-form video, often in more than one language. This release helps you meet them there.

• Bahasa Melayu: Good Bards now supports Bahasa Melayu, so teams can create and localize content for Malaysian and regional audiences without switching tools.

• Instagram Stories and Reels: Plan, create and schedule Instagram Stories and Reels alongside your feed posts, all from the same content calendar.

• TikTok Connector: Connect your TikTok account to Good Bards and bring TikTok into the same publishing workflow as LinkedIn, Facebook and Instagram.

Content Workspace: AI Writing Grounded in Your Knowledge and Live Web Research

Not every piece of content fits a template. The Content Workspace is an open space for whatever your team is working on: a blog post, a press release, a sales one-pager, a product FAQ or a keynote script.

• Work with Any Content: Draft, edit and repurpose any format in one place, with AI working alongside you instead of in a separate chat window.

• RAG-Powered Writing: The AI draws on your own documents and brand knowledge through retrieval-augmented generation (RAG), so drafts reflect your products, facts and positioning rather than generic copy.

• Built-In Web Research: Pull in current information from the web as you write, so your content stays accurate and timely.

Good Bards Hybrid Search: Now Live with Customers, with Bring-Your-Own Data Warehouse

Good Bards Hybrid Search is now live with our first customers. It helps people find the right answer fast, whether they type an exact product name or describe what they need in plain language.

• Keyword and Semantic Search Combined: Hybrid Search blends exact keyword matching with AI-powered semantic search, so results are both precise and relevant to what the user actually means.

• Bring Your Own Data Warehouse: Connect Hybrid Search directly to your existing data warehouse. Your data stays where it already lives, under the governance you already have, with no copying or migration.

AI Image and Video Generation: Now On-Brand with Brand Kit

AI makes visuals fast, but off-brand visuals still cost time to fix. Image and video generation now works with your Brand Kit, so what you create looks like your brand from the first draft.

• Brand Kit Integration: Generated images and videos draw on the colors, fonts, logos and style saved in your Brand Kit.

• Fewer Revision Rounds: Less back-and-forth with design, and a consistent look across every campaign and channel, including your new Reels and TikTok content.