Terms Of Use

v1.1 Updated September 2026

These Terms of Use (the “Terms”) apply to https://www.goodbards.com, https://www.goodbards.ai, our other websites, social media pages, applications and platforms (the “Sites”) and to the GoodBards marketing platform, including its web application, APIs, integrations, AI features and related services (the “Platform”), all operated by Good Bards Pte. Ltd. (“GoodBards”, “us”, “we” or “our”).

Please read these Terms carefully. By accessing the Sites or the Platform you confirm that you accept these Terms and agree to comply with them. If you do not agree, do not use the Sites or the Platform.

Part A applies to everyone who uses the Sites or the Platform. Part B applies in addition when you or your organisation use the Platform. If you use the Platform under a separate written agreement with GoodBards, such as a Master Subscription Agreement, Order Form or Data Processing Agreement, that agreement prevails over these Terms where they conflict.

We may alter, modify, add to or remove parts of these Terms at any time. We will update the version and date at the top of this page and, for material changes affecting Platform customers, give notice by email or in-app message at least 30 days before they take effect. Your continued use after changes take effect signifies your acceptance.

PART A — GENERAL TERMS

1. ACCESS TO THE SITES AND PLATFORM

The availability and functionality of the Sites and Platform depend on technologies beyond our control. We cannot guarantee continuous accessibility or uninterrupted operation. We may temporarily suspend or close the Sites or Platform for maintenance or other necessary purposes.

Certain parts of the Sites and the whole of the Platform are restricted to registered users. If you receive or create login credentials, API keys or other security information, you must keep them confidential and not disclose them to anyone else. You are responsible for all activity under your credentials. We may deactivate any credential, whether chosen by you or assigned by us, if we believe you have violated these Terms.

2. PERSONAL INFORMATION

Our Privacy Statement (https://www.goodbards.com/privacy-statement) and Google API Disclosure (https://www.goodbards.com/google-api-disclosure) describe how we handle personal data and are incorporated into these Terms by reference.

3. DUTIES OF USERS

When accessing or using the Sites or Platform, you must not:

Harm other individuals, especially minors, or violate their personal rights.
Act in a manner that breaches public morality or applicable law.
Infringe any intellectual property, privacy, publicity or other proprietary rights.
Upload content containing viruses, malware or other harmful code.
Transmit, store or upload hyperlinks or content to which you do not have the right, in particular content that breaches confidentiality obligations or is unlawful.
Distribute unsolicited messages (spam), false warnings, or solicit participation in lotteries, chain letters, pyramid schemes or similar activities.
Probe, scan or test the vulnerability of the Sites or Platform, bypass any security or rate-limiting measure, or access data not intended for you, except under a written security-testing authorisation from us.
Use automated means to extract data from the Sites or Platform other than through the features or APIs we provide, or resell, sublicense or provide the Platform to third parties except as expressly permitted in Part B.
Reverse engineer, decompile or attempt to derive the source code of the Platform, or build a competing product using it.

We may deny access to the Sites or Platform at any time, in particular if you breach any obligation under these Terms. We may disclose any information we consider necessary to comply with applicable law, regulation, legal process or governmental request, or where we believe disclosure is required or permitted by law, including to other organisations for fraud prevention.

You agree that a violation of these Terms may cause irreparable harm to us for which monetary damages would be insufficient, and you consent to us obtaining injunctive or equitable relief in addition to any other remedies available under law or equity.

4. LINKING TO OUR SITES

Operators of other sites are generally free to link to our Sites. We accept no responsibility for the content of third-party sites linked to or from our Sites. The following are prohibited:

Linking from a site that contains defamatory or otherwise injurious content directed at GoodBards or its products.
Linking from a site that promotes content contrary to public order and morals or that hosts illegal content.
Using frames or other methods to disguise content as originating from our Sites.

5. GOODBARDS LOGOS, SYMBOLS AND DESIGN IMAGES

GoodBards logos, symbols and design images may be used solely for linking to our Sites, exactly as provided and without alteration. You acknowledge GoodBards’ rights in them and will make no claim to those rights. Such use grants no special privileges and no representation to that effect may be made. We may withdraw permission or change the designs at any time. Refer to us as “Good Bards” or “Good Bards Pte. Ltd.” when linking.

6. INTELLECTUAL PROPERTY RIGHTS

Unless expressly stated otherwise, the copyright, trademarks, brand names, software and other content of the Sites and Platform (“GoodBards IP”) belong to GoodBards or to third parties who have licensed them to GoodBards. Subject to these Terms, we grant you a personal, non-exclusive, non-transferable, revocable, limited licence to access and use the Sites and, if you are a Platform customer, the Platform for your internal business purposes during your subscription. No other rights are granted. Feedback you give us about the Sites or Platform may be used by us without restriction or compensation.

7. DISCLAIMERS

Content on the Sites is for general information only. We make no express or implied representations, warranties or guarantees about its accuracy, completeness or currency. Links to third-party sites are for information only and do not imply endorsement.

The Sites, the Platform and all content, features and outputs are provided on an “as-is” and “as-available” basis. To the fullest extent permitted by law we disclaim all warranties, express or implied, including warranties of accuracy, non-infringement, merchantability and fitness for a particular purpose. We do not warrant that the Sites or Platform will be error-free, uninterrupted or free of harmful components, that defects will be corrected, or that your use will produce any particular result. Internet transmissions are never entirely private or secure.

We are not responsible for the actions, omissions or conduct of third parties, including third-party platforms you connect to the Platform and websites you submit for analysis. You are solely responsible for your use of the Sites and Platform. Your only recourse for dissatisfaction is to cease using them, subject to the termination rights in Part B.

We may at any time and without notice modify, suspend or terminate the Sites or any part of them, change applicable policies, or interrupt operation for maintenance or error correction.

8. LIMITATION OF LIABILITY

Except where prohibited by law, GoodBards will not be liable to you for any indirect, consequential, exemplary, incidental, special or punitive damages, or for loss of profits, revenue, business, goodwill or data, even if advised of the possibility of such damages.

To the fullest extent permitted by law, GoodBards’ total aggregate liability arising out of or in connection with these Terms, the Sites and the Platform, whether in contract, tort (including negligence), breach of statutory duty or otherwise, will not exceed the total fees paid by you to GoodBards in the 12 months immediately preceding the event giving rise to the claim, or SGD 1,000 if you have paid no fees.

Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law, including liability for death or personal injury caused by negligence, or for fraud.

9. INDEMNITY

You agree to indemnify, defend and hold harmless GoodBards, its officers, directors, shareholders, employees, agents, subsidiaries and affiliates from any claims, demands, losses, liabilities, damages, costs and expenses (including reasonable legal fees) asserted by any third party arising out of or in connection with (a) your use of the Sites or Platform, (b) your Customer Content or Customer Data, including Files stored in Drive, (c) websites you submit for analysis or content you retrieve from them, (d) messages you send through the Platform, (e) your use of Connected Accounts, (f) your use or publication of AI Output, or (g) your breach of these Terms or of applicable law.

10. MISCELLANEOUS

If any provision of these Terms is held void or unenforceable, it will be limited or eliminated to the minimum extent necessary and the remainder will remain in full force. These Terms, together with any separate written agreement referred to above, constitute the entire agreement between you and GoodBards regarding the Sites and Platform and supersede all prior agreements or understandings on that subject. These Terms confer no rights on third parties, and the Contracts (Rights of Third Parties) Act 2001 of Singapore does not apply. You may not assign these Terms without our consent; we may assign them to an affiliate or a successor to our business. Our failure to enforce any provision is not a waiver. Neither party is liable for delay or failure caused by events beyond its reasonable control.

11. APPLICABLE LAW AND JURISDICTION

These Terms are governed by and construed in accordance with the laws of the Republic of Singapore. In the event of any dispute arising out of or in connection with these Terms, the parties will first make reasonable efforts to resolve it in good faith by negotiation. Any dispute not so resolved within 30 days will be subject to the exclusive jurisdiction of the courts of Singapore.

12. HOW TO CONTACT US

If you have any questions regarding these Terms, contact us at Info@goodbards.com.

PART B — PLATFORM TERMS

This Part applies when you or your organisation register for or use the Platform.

13. ACCOUNTS AND ORGANISATIONS

The Platform is provided to organisations (“Customers”). If you create an account or workspace on behalf of an organisation, you represent that you have authority to bind it, and “you” in this Part refers to that organisation. Customers are responsible for the users they invite (“Users”), for their compliance with these Terms, and for managing their access and permissions.

You must be at least 18 years old to use the Platform. You must provide accurate registration information and keep it current.

Agencies and partners. If you use the Platform to provide services to your own clients, including through client workspaces, sub-accounts or a white-labelled deployment, you are responsible for those clients’ use of the Platform, for having their authority to act, for the accuracy of the branding and information you present to them, and for your own contractual and data-protection relationship with them. GoodBards has no relationship with your clients unless we agree otherwise in writing.

14. SUBSCRIPTIONS, FEES AND PAYMENT

Access to the Platform is provided under the plan you select. Features, limits and quotas are described on our pricing page or in your Order Form and may differ by plan.
Fees are payable in advance for each billing period, in the currency stated, and are exclusive of taxes, including Singapore Goods and Services Tax, which will be added where applicable.
Paid subscriptions renew automatically for successive periods of the same length unless cancelled before the end of the current period. Fees are non-refundable except where required by law or expressly stated in your Order Form.
We may change fees with at least 30 days’ notice, effective from your next renewal.
Overdue amounts may bear interest at 1% per month, and we may suspend access after 14 days’ written notice of non-payment.
Usage-based components, such as email volume, AI credits or connected accounts, are charged as described in your plan. We may throttle or suspend usage that exceeds plan limits.

Free plans and trials are provided for evaluation, may be limited in features, capacity or duration, and may be modified or withdrawn at any time without liability.

15. CUSTOMER CONTENT AND CUSTOMER DATA

“Customer Content” means all content, files, text, images, brand assets, templates and other materials that you or your Users upload to, create in, or import into the Platform. “Customer Data” means Customer Content plus contact records, form submissions, event registrations, engagement data, analytics and reporting data held in your workspace, including data retrieved from Connected Accounts.

Ownership. You retain all rights in your Customer Data. We claim no ownership of it.
Licence to us. You grant GoodBards a worldwide, non-exclusive, royalty-free licence to host, copy, process, transmit, display and create derivative works of Customer Data solely to provide, secure, support and improve the Platform for you, and as otherwise permitted by the Privacy Statement.
Your responsibility. You are solely responsible for the accuracy, quality, legality and lawful collection of Customer Data, and for having all rights, licences and consents needed for us to process it as described. You warrant that Customer Content does not infringe any third-party right and does not contain special categories of personal data or data you are prohibited from disclosing to us.
Data protection. Where Customer Data includes personal data, you are the organisation responsible for it and we act as your data intermediary. We will process it only on your documented instructions and in accordance with the Privacy Statement and any Data Processing Agreement between us. You are responsible for compliance with the Personal Data Protection Act 2012 of Singapore and any other data protection law that applies to you, including obtaining consents, providing notices and honouring individuals’ rights.
Backups and export. You can export your contacts and content through the Platform at any time. You are responsible for keeping your own copies of Customer Content.

16. DRIVE AND FILE STORAGE

The Platform includes a file storage area (“Drive”) where you and your Users can upload, store, organise and share documents, images, videos, audio, templates and other files (“Files”) for use in your marketing activities. Drive is provided to support your use of the Platform. It is not a general-purpose file hosting, backup, archival or distribution service.

You must not upload to, store in, or share through Drive any File that:

Is illegal to possess, store or distribute under the laws of Singapore or of any jurisdiction applicable to you, including child sexual abuse material, terrorist or extremist material, and material whose possession is a criminal offence.
Infringes any copyright, trademark, trade secret, design, database, privacy, publicity or other right of any third party, including films, music, software, images, fonts, stock media or documents you do not have a licence to store and use for your purposes.
Is defamatory, obscene, pornographic, hateful, harassing, threatening, or incites violence or discrimination.
Contains malware, ransomware, spyware, or any code designed to damage, disrupt or gain unauthorised access to any system.
Contains personal data, including images or recordings of individuals, that you are not entitled to hold, or special categories of personal data such as health, biometric, financial account or identity-document data unless you have a lawful basis and a written agreement with us covering it.
Was obtained through unauthorised access, data theft, breach of confidence or breach of contract.
Is stored for a purpose unrelated to your marketing activities on the Platform, including personal media collections, backups of other systems, or files hosted for public download by third parties.

When you upload a File you represent and warrant that you own it or hold all licences, consents and permissions needed to store it in Drive, to let us host and process it, and to use it as you intend, including for AI features, email campaigns, landing pages, social posts and any other Platform feature you apply it to.

Consequences. You acknowledge that storing or sharing prohibited Files may expose you to civil claims by rights holders and affected individuals, to regulatory penalties, and to criminal prosecution under laws including the Penal Code 1871, the Films Act 1981, the Copyright Act 2021, the Computer Misuse Act 1993 and the Online Safety (Miscellaneous Amendments) Act 2022 of Singapore, and their equivalents elsewhere. That exposure is yours and not GoodBards’. You will indemnify GoodBards under Section 9 for any claim, investigation, fine or loss arising from Files you or your Users store or share.

Our rights. Without prejudice to any other remedy, GoodBards may at any time and without liability:

Use automated scanning for malware and, where required by law or by our service providers, for known illegal content.
Remove, disable access to, quarantine or refuse to host any File that we reasonably believe breaches this section, is the subject of a credible complaint, or creates legal, security or reputational risk for us, with notice to you where practicable.
Suspend or terminate the account of any Customer or User who breaches this section, including immediately and without notice where the breach involves illegal content.
Preserve Files and related account information, and disclose them to law enforcement, regulators, courts or rights holders where we are required or permitted to do so by law, by legal process, or to report suspected criminal activity. Where the law permits, we will tell you about such disclosure.
Apply storage quotas, file-type and file-size restrictions, and retention limits according to your plan.

Complaints and takedown. If you believe a File hosted on the Platform infringes your rights or is unlawful, send a notice to Info@goodbards.com identifying the File, the right or law concerned, your contact details and a statement that your notice is accurate and made in good faith. We will review notices promptly and may remove or disable access to the File and notify the Customer who stored it.

No backup guarantee. Drive is not a backup service. We take reasonable measures to protect Files against loss, but we do not guarantee that Files will be preserved, and you must keep your own copies. Files are deleted on termination in accordance with Section 24.

17. WEBSITE ANALYSIS AND CONTENT RETRIEVAL FEATURES

The Platform includes features that retrieve, crawl, analyse or extract information from web pages and other online sources at a URL or address you provide (“Web Analysis Features”). Examples include extracting brand colours, logos and copy from a website, auditing a site for search engine optimisation, measuring page performance, analysing competitor pages, unfurling links, importing documents from a URL, and building knowledge bases for AI features from web content.

When you submit a URL or source to a Web Analysis Feature, you represent and warrant that:

You own the website, have the operator’s authorisation to retrieve and analyse it, or the retrieval is otherwise lawful in every jurisdiction that applies to you and to the target site.
The retrieval and your subsequent use of the content do not breach the target site’s terms of service, robots directives, access controls, rate limits, or any contractual, intellectual property, database, privacy or data protection right of the operator or of any third party.
You will not use Web Analysis Features to access content behind authentication, paywalls or technical protection measures, to retrieve personal data without a lawful basis, to circumvent access restrictions, or to place an unreasonable load on any third-party system.
You will not use content retrieved by Web Analysis Features to copy, republish or pass off a third party’s brand, design, text or other protected material as your own. Brand kits, styles and copy extracted from a website you do not own may be used only for lawful analysis and comparison.
You will comply with all laws applicable to the retrieval and use of the content, including the Computer Misuse Act 1993 and the Copyright Act 2021 of Singapore and their equivalents elsewhere.

GoodBards makes no representation that any particular retrieval is lawful or permitted by the target site, and does not monitor your use of Web Analysis Features for that purpose. Retrieved content is provided “as-is”; we do not warrant its accuracy, completeness or currency, and we may cache, transform or discard it as needed to operate the feature. We may block specific domains, apply rate limits or refuse any retrieval at our discretion, and we may suspend your access to Web Analysis Features if we receive a complaint from a site operator or believe your use breaches this section. You will indemnify GoodBards for any claim arising from a URL or source you submit, as set out in Section 9.

18. CONNECTED THIRD-PARTY ACCOUNTS

The Platform lets you connect third-party accounts and services, such as Google (Analytics, Search Console, Ads, YouTube, Drive, Docs), Meta (Facebook, Instagram), LinkedIn, TikTok and others (“Connected Accounts”), so that we can retrieve data from them and, where you instruct us, publish content or manage campaigns on your behalf.

You represent that you are the owner of, or are authorised by the owner to connect and operate, each Connected Account, including client accounts you manage as an agency.
Your use of each Connected Account through the Platform is subject to that provider’s own terms and policies, including the YouTube Terms of Service where you connect a YouTube channel, and you are responsible for complying with them.
Actions we take through a Connected Account on your instruction, such as publishing a post, scheduling a campaign or changing an advertising budget, are your actions. You are responsible for their content, timing, targeting, spend and compliance with the provider’s advertising and community policies.
Third-party providers may change or withdraw their APIs, quotas, permissions or policies at any time. We are not liable for any resulting loss of functionality, data or reporting, and we may modify or discontinue an integration in response.
You can disconnect a Connected Account at any time from the Platform’s integrations settings. Data handling for Connected Accounts is described in Section 7 of the Privacy Statement.

19. EMAIL, SMS AND OTHER MESSAGING

The Platform lets you send email, SMS, chatbot and other messages to your contacts. You are the sender of every message and GoodBards is a technical intermediary.

You must have a lawful basis, and where required the prior consent, of every recipient, and must honour opt-outs promptly. You must not send to purchased, rented, scraped or otherwise non-consented lists.
You must comply with all applicable messaging laws, including the Spam Control Act 2007 and the Do Not Call provisions of the Personal Data Protection Act 2012 of Singapore, and equivalent laws where your recipients are located, such as the GDPR and ePrivacy rules in the EU and CAN-SPAM in the United States.
Every marketing message must accurately identify you as the sender and include a functioning unsubscribe mechanism. You must not remove or disable the unsubscribe links, tracking or sender identification the Platform inserts.
You must not send content that is unlawful, deceptive, defamatory, infringing, obscene, or that promotes restricted products or services in breach of applicable law.
We may monitor aggregate delivery metrics such as bounce, complaint and unsubscribe rates and may throttle, suspend or terminate sending, without liability, if those metrics or your content threaten our sending reputation or breach this section.

20. ARTIFICIAL INTELLIGENCE FEATURES

The Platform includes AI-assisted features that generate, edit, translate, summarise, analyse or recommend content, campaigns and actions (“AI Features”), producing text, images, scores, insights and recommendations (“AI Output”).

Nature of AI Output. AI Output is generated automatically by machine learning models and may be inaccurate, incomplete, biased, outdated or similar to output generated for others. AI Output is not professional, legal, financial or medical advice. You must review AI Output before relying on it or publishing it, and you are solely responsible for any use you make of it.
Ownership. As between you and GoodBards, you own the AI Output generated from your inputs, to the extent permitted by applicable law. GoodBards makes no representation that AI Output is original or that intellectual property rights in it can be registered or enforced.
Your inputs. You are responsible for the prompts, briefs, brand information and other inputs you provide and warrant that you have the right to provide them. Do not submit special categories of personal data or confidential information of third parties without authority.
Restrictions. You must not use AI Features to generate content that is unlawful, deceptive, defamatory, infringing, discriminatory or harmful, to impersonate any person or organisation, to generate misleading reviews or testimonials, or to circumvent the usage restrictions of the underlying model providers.
Providers. AI Features are provided using third-party model providers, as described in the Privacy Statement. We may change providers or models at any time. We do not use your Customer Data to train generalised AI models.
Usage limits. AI Features may be subject to plan quotas, credits, rate limits and fair-use rules.

21. ACCEPTABLE USE OF THE PLATFORM

In addition to Section 3, you must not use the Platform to:

Process or store data you are not entitled to process, including data obtained in breach of a contract or law.
Run marketing for products or services that are illegal in the jurisdiction targeted, or that require licences you do not hold.
Host or distribute malware, phishing pages, or content that facilitates fraud.
Interfere with the Platform, other customers’ workspaces or the multi-tenant isolation of the Platform.
Exceed reasonable usage in a way that degrades the Platform for others.

We may investigate suspected violations and may remove content, suspend features or suspend accounts, with notice where practicable, to protect the Platform, our customers or third parties.

22. AVAILABILITY, SUPPORT AND CHANGES

We aim to keep the Platform available at all times but do not guarantee any particular uptime unless a service level is agreed in writing. We may perform scheduled maintenance with reasonable notice and emergency maintenance without notice. We may add, modify or remove Platform features, integrations or plans, and will give reasonable notice of removals that materially reduce core functionality. Features marked beta, preview, experimental or early access are provided for evaluation, may be changed or withdrawn without notice, and are excluded from any service levels. Support is provided as described in your plan.

23. CONFIDENTIALITY

Each party will keep confidential any non-public information disclosed by the other in connection with the Platform, use it only for the purposes of these Terms, and protect it with reasonable care. This does not apply to information that is public, already known to the recipient, independently developed, or required to be disclosed by law, in which case the recipient will give notice where permitted. Customer Data is your confidential information; the Platform, its pricing not published on our Sites, and non-public product information are ours.

24. SUSPENSION AND TERMINATION

You may cancel your subscription at any time from your account settings or by contacting us. Cancellation takes effect at the end of the current billing period.
We may suspend or terminate your access immediately if you materially breach these Terms, fail to pay within 14 days of notice, use the Platform in a way that creates legal or security risk for us or others, or if required by law or by a third-party provider whose service the Platform depends on.
Either party may terminate for the other’s material breach that remains uncured 30 days after written notice.
On termination, your right to use the Platform ends. You may export Customer Data for 30 days after termination, after which we will delete it from live systems within 30 days and from backups as they expire, unless retention is required by law. Sections that by their nature should survive, including 6 to 11, 15, 16, 17, 23 and 24, survive termination.

25. COMPLIANCE AND EXPORT

You must comply with all laws applicable to your use of the Platform. You represent that you are not located in, and will not use the Platform for the benefit of, any country or person subject to sanctions or export restrictions that prohibit such use under the laws of Singapore, the United States or the European Union.

26. PUBLICITY

We may identify you as a customer by name and logo on our Sites and in marketing materials unless you notify us in writing that you do not consent. We will not describe the details of your use without your approval.