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The Next Generation of AI Talent Begins with Hands-On Learning
At the ITE Digitalisation Challenge, students at ITE East explored how Good Bards’ agentic AI powered Marketing OS can be used to support sustainability in fashion. They worked directly within the platform to create and deploy their own Agentic Bot, giving them practical experience with the tools that power AI-driven communication today.
Good Bards
Dec 18, 20253 min read


A Look Back at the Llama Incubator Program's Demo Day at Meta APAC Headquarters
Singapore's AI scene just got a major boost with the Llama Incubator Program's Demo Day at Meta APAC Headquarters! Witness how early-stage AI startups, including Good Bards, are harnessing the power of Llama 4 to create groundbreaking solutions, from AI marketing to diverse industry applications. Discover the innovation driving Singapore's rise as a global AI hub.
Alan Ho
Oct 27, 20252 min read


Breaking Language Barriers: Unlocking Southeast Asia's Potential with SEA-LION's Multilingual AI at SWITCH Beyond Stage
Discover how SEA-LION's multilingual AI is breaking language barriers in Southeast Asia. Join AI Singapore's panel at SWITCH's Beyond Stage on Oct 31 to explore LLM innovation, open-source AI, and the future of regional technology. Learn about AI adoption and the challenges overcome in building AI for diverse languages and cultures.
Alan Ho
Oct 26, 20254 min read


Marketing OS: Rethink, not rebrand
A marketing OS transforms fragmented stacks into connected systems that unify data, teams, and execution in real time
Alan Ho
Oct 22, 20250 min read


Celebrating a Milestone: Good Bards and the Google for Startups Accelerator: AI First (Singapore) Program
Discover Good Bards' journey through the Google for Startups Accelerator: AI First (Singapore) program. Learn how our Agentic AI Marketing OS is revolutionizing integrated marketing strategies and what's next for our innovative startup.
Alan Ho
Oct 18, 20253 min read


Marketing OS: AI-Powered Platform for SMB Growth & Leads
Marketing OS: The AI-powered platform for SMBs. Simplify marketing tech, reduce costs, and generate more inbound leads for sustainable growth.
Alan Ho
Oct 11, 20252 min read


SEO vs GEO vs AEO: Why Marketers in Asia Need to Pay Attention
When companies embrace SEO, GEO, and AEO together, they build resilience, authority, and growth. Resilience comes from staying visible even as clicks decline. Authority grows when AI systems and users alike trust a brand’s content as a reliable answer. Growth follows from expanding discovery across multiple search and conversation environments. In Asia, where mobile and voice adoption are already high, these benefits compound quickly.
Airashi Dutta
Oct 8, 20253 min read


Content Marketing Fundamentals: Building Brand Trust and Authority
Mastering Content Marketing and the AIDA model (Attention, Interest, Desire, Action) builds brand trust. Adapting strategies for cultural nuances ensures your message resonates globally. This transforms content into a foundation of brand authority, driving engagement and action.
Airashi Dutta
Sep 8, 20253 min read


Agentic AI 101: What We Taught (and Learned) in the Classroom
ITE students learning Agentic AI with Good Bards.
Alan Ho
Aug 21, 20254 min read


Is the Marketing OS Real — or Just Another Rebrand?
Marketing OS isn't just another buzzword; it's a revolutionary rethink for marketing. Moving beyond fragmented tools, it connects strategy, teams, and execution into a unified system. It's not a response to complexity, but a plan to outpace it, powered by agentic AI. This new operating model orchestrates, rather than automates, ensuring seamless flow from goal to live campaign. It's a better system for modern teams, built for connection and real-time adaptation, not another t
Airashi Dutta
Aug 18, 20253 min read


Cyber Hygiene for Startups: Why the Basics Still Matter
Good Bards secured Cyber Essentials certification from Singapore's CSA, highlighting the critical importance of early cybersecurity for startups. This foundational step builds trust, resilience, and prepares companies for scalable growth, preventing future issues. Learn how prioritizing cyber hygiene from the start can save time, money, and protect your future. Don't wait for a breach; integrate security into your DNA early for a stronger, more investable future.
Andrew Wee
Aug 4, 20253 min read


How to Build a Powerful Omnichannel Marketing Strategy
And why the 4Ps still matter more than ever Marketing today isn’t just about showing up. It’s about showing up together. A customer might...
Airashi Dutta
Jul 23, 20253 min read
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