Event Management Goes Live, Smarter Email Creation & New AI Capabilities

From Alpha testing to full production — this release moves Event Management into everyday use, while Email Marketing, the Customer Data Platform, and our Agentic AI all pick up meaningful upgrades. Whether you're running your next event, sending your next campaign, or building your next automation, here's what's new in Good Bards.

Event Management Module — Now in Production

After testing with select customers, Event Management is production-ready with a set of features built directly from real-world use cases:

• Event Badge Printing: Print attendee badges on the spot, removing one more manual step from event-day logistics.

• Event Feedback Form with Follow-ups: Collect post-event feedback and trigger automated follow-up sequences based on the responses you receive.

• CDP Integration for Engagement Scoring: Event activity now feeds directly into the Customer Data Platform, contributing to each contact's engagement score.

• Pre-Event and Post-Event Communication Automation: Configure automated messaging before and after an event, so attendees stay informed without manual sends.

Email Marketing — Enhanced Email Creation

We're continuing to invest in making email marketing faster and easier to execute, with a refreshed creation experience at the center of this release:

• New Email Template and Wizard: A guided, step-by-step wizard helps you go from blank page to ready-to-send email faster.

• WYSIWYG Email Design with Hover-Over Interface: Build and edit emails visually, with a hover-over interface that shows your options exactly where you need them.

• Merged with Good Bards Drive as Central Marketing Repository: Email creation now shares one home with Good Bards Drive, giving marketers a single, central place to manage campaign assets.

• AI Email Creation: Let AI draft your email content, making campaign creation quicker for marketers of any skill level.

Customer Data Platform — Feature Update

• Create Mailing Lists: Set up a mailing list without needing to change contact data or tagging, giving marketers a lighter-weight way to segment audiences for a send.

  
  

AI Capabilities

Agentic AI keeps expanding, with new ways to reach it and new ways to trust what it's doing:

• Good Bards MCP Server via Claude: Connect to the Good Bards MCP Server through Claude and activate your Good Bards Agent directly, without leaving your workflow.

• AI Skill Now Part of Good Bards Agentic Agent: AI Skill capabilities are now built into the core Agentic Agent experience.

• Enhanced AI Audit and Tracking: Get clearer visibility into what your AI agents are doing, with improved audit trails and tracking.