Good Bards Update: Enhanced CDP Customization, Flexible Email Builder & Google Connectors

We’re excited to roll out our latest Good Bards product update, packed with features designed to give you deeper data visibility, greater campaign control, and seamless integrations. This release delivers flexible Customer Data Platform (CDP) customization, an upgraded dual-mode Email Builder, centralized Campaign Analytics, and five powerful new Google Connectors. Here is how these enhancements will streamline your marketing workflows and drive smarter engagement.

Customer Data Platform (CDP) — Enhanced Customization & Instant Insights

Managing contact and company data should be effortless. We’ve upgraded our CDP capabilities to give marketers direct control over their data structure while putting critical engagement metrics right at their fingertips.

• Custom Fields for Contacts & Companies: Tailor your database to match your exact business needs. Marketers can now create and manage custom fields within Contact and Company lists directly inside Good Bards—eliminating the need to engage IT or wait on technical resources.

• Instant Engagement Hover Cards: Get high-level contact intelligence at a glance. Simply hover over any contact name to instantly view their engagement details, including real-time Engagement Score and Decay Score, without needing to drill down into individual contact records.

Email Marketing & Campaign Management — Ultimate Flexibility

Whether you prefer a guided creation process or full code control, our revamped email and campaign tools give you the speed and visibility needed to execute high-converting marketing campaigns.

• Dual-Mode Email Builder: Design emails your way. The new Email Builder lets users create pixel-perfect campaigns using an intuitive guided workflow or write directly with custom HTML for complete design freedom.

• Centralized Campaign Dashboard: Gain complete clarity over performance. The enhanced marketing campaign dashboard consolidates all campaign data points into a single view, making it easier to track performance, analyze metrics, and optimize in real time.

New Google Connectors — Native Integrations for Smarter Workflows

Unify your marketing ecosystem with our expanded suite of native Google integrations. Connect your essential analytics, content, and ad channels directly into Good Bards to streamline reporting and content creation.

• Google Analytics 4 (GA4): Sync website traffic and attribution metrics directly with your marketing campaigns.

• Google Trends: Tap into real-time audience search behavior to power content strategy and campaign timing.

• Google Documents & Google Drive: Access, pull, and organize your brand assets and marketing copy effortlessly.

• Google Ads: Track ad performance and sync audience data to align paid campaigns with your overall marketing efforts.