Custom AI Agents, Intelligent Campaign Tactics & Enhanced Data Security in CDP

This release introduces custom AI Agents equipped with live web search and RAG capabilities, intelligent Campaign Recommendations to guide your go-to-market strategies, and crucial security enhancements inside our Beta Customer Data Platform (CDP).  

Here is a closer look at what’s new in Good Bards.

AI Chatbot & AI Agents: Autonomous, Context-Aware Intelligence

We are advancing beyond basic AI chat with full Agentic Capabilities, allowing teams to deploy specialised AI team members tailored to specific operational roles.  

• Custom Agent Configuration: Easily create dedicated AI Agents complete with custom names, visual avatars, and specific system prompts defining their objectives, tone, and operational guidelines.  

• Live Web Search Capabilities: Agents can now query the live web to fetch real-time information, market intelligence, and competitive insights during execution.

• Integrated RAG Search: Drive precision responses by anchoring your agents directly into your internal data. Using Retrieval-Augmented Generation (RAG), agents draw from your company's knowledge base and media drives for high-accuracy outputs.

• Beta Standalone Web Chatbot: Deploy your configured agents directly onto your website as a standalone chatbot to capture leads, engage site visitors, and answer complex customer queries around the clock.

Enhanced Marketing Campaign Capabilities: Strategic Guidance & Time Alignment

Planning and executing multi-channel campaigns within Good Bards is now more strategic and seamless for global marketing teams.  

• Marketing Objectives Framework: Define clear, top-level objectives for every campaign to align team efforts and measure success directly against operational goals.

• AI Tactic Recommender System: Let Good Bards suggest optimal execution tactics. Our built-in recommender system analyzes your campaign objectives and recommends tailored marketing actions to boost conversion rates.  

• System & User Time Zone Alignment: Eliminate scheduling confusion. The system now automatically synchronizes user time zones with core system time zones, ensuring scheduled emails, social posts, and triggers release precisely when intended.

Customer Data Platform (CDP): Smarter Management & Built-in Compliance

Our built-in CDP evolves as the central brain of your Marketing OS. This release introduces stronger data governance and flexible list management tools.  

• Template-Based Export Capabilities: Seamlessly export segment data using standardized formatting templates for clean reporting and external platform syncs.

• Advanced Contact List Sorting: Organize lead databases effortlessly with new multi-attribute sorting controls for faster audience segmentation.

• Data Masking & Privacy Protection: Protect sensitive customer data. Built-in data masking prevents unauthorized internal access to contact details (such as phone numbers and email addresses) based on role-based access permissions.