Good Bards Joins HP Garage 2.0 as One of Six Highly Selective Startups Chosen to Scale with HP

SINGAPORE, 24 February 2026 — Good Bards, the world’s Advanced Marketing OS powered by Agentic AI, today announced its acceptance into HP Garage 2.0 Cohort 2, HP’s exclusive innovation platform designed to co-develop, pilot, and scale transformative enterprise solutions. Good Bards is among only 6 startups selected from an initial pool of more than 40 companies evaluated across Asia, making this one of the most competitive startup programs in the region.

Good Bards selected for HP Garage 2.0

A Rigorous Selection: 6 of 40+ Startups Make the Cut

Good Bards’ selection underscores the strength of its Marketing OS platform — a unified solution that integrates campaign planning, content creation, analytics, and automation into a single Agentic AI-powered layer. As enterprises across Asia grapple with the challenge of executing personalized, culturally relevant marketing at scale, Good Bards’ approach directly addresses HP’s core innovation mandates of AI at the edge, operational efficiency, and next-generation decision-making.

Why HP Garage 2.0: A Launchpad Built for Scale

HP Garage 2.0 is not a traditional accelerator. It is a structured, outcome-driven innovation platform that connects high-potential startups with HP’s business units, enterprise customers, and global go-to-market channels. For Good Bards, the program represents a pivotal opportunity to take its Marketing OS from regional traction to global enterprise adoption.

Through HP Garage 2.0, Good Bards will benefit from direct access to HP’s senior leadership and domain experts for strategic mentorship, co-creation opportunities to pilot and refine the Marketing OS within real enterprise environments, and go-to-market enablement through HP’s extensive customer base and global distribution network. The program also opens pathways to potential funding and strategic partnerships that align with Good Bards’ growth trajectory across Asia and beyond.

Being selected into HP Garage 2.0 Cohort 2 is a powerful validation of what we’ve built at Good Bards. Our Marketing OS was designed to solve a very real problem: enterprises in Asia need a smarter, unified way to plan, create, and execute marketing that resonates across diverse markets. HP’s platform gives us the infrastructure, credibility, and relationships to scale that vision significantly faster. We’re excited to co-innovate with HP and bring Agentic AI-powered marketing to enterprises across the globe.

— Alan Ho, CEO & Co-Founder, Good Bards

The Marketing OS at the Center of the Story

Good Bards’ Marketing OS is purpose-built for enterprises that need to move fast without sacrificing relevance or quality. By unifying campaign planning, AI-powered content generation, multi-channel deployment, and real-time analytics into one Agentic AI platform, the Marketing OS eliminates the inefficiencies of managing multiple disconnected tools. Enterprises can deploy intelligent marketing agents in minutes — generating brand-consistent content, managing campaigns across social and email channels, and acting on next-best-action recommendations powered by AI.

The Marketing OS is particularly well-positioned for HP’s ecosystem priorities. Its AI-at-the-edge capabilities align directly with HP Garage’s focus on bringing intelligent processing closer to where business decisions are made. As HP accelerates its own AI-driven enterprise initiatives, Good Bards’ Marketing OS offers a compelling co-innovation surface — one that can be embedded, extended, and scaled across HP’s customer and partner network.

A Cohort Built for Impact

Good Bards joins five other carefully selected innovators in Cohort 2: Airshelf AI, CoreOps.ai, Kris@Work, Synvo AI, and Walled AI. Together, these six startups represent the most promising frontier of enterprise AI across operations, security, workforce productivity, and marketing intelligence. HP Garage 2.0’s structured cohort model encourages cross-pollination of ideas and builds a community of innovation leaders who can collectively advance HP’s strategic objectives.

HP Garage 2.0 Cohort 1 comprised 10 startups, establishing the foundation of the program. With Cohort 2 taking a more selective approach — halving the cohort size while doubling the intensity of evaluation — the program signals HP’s commitment to depth over breadth and meaningful co-innovation over broad participation.

About Good Bards

Good Bards is the world’s first Marketing OS powered by Agentic AI, headquartered in Singapore. The platform simplifies complex workflows, accelerates campaign deployment, and enables context-aware customer engagement by unifying campaign planning, content creation, analytics, and automation. Good Bards partners with enterprises and ecosystem players across Asia to unlock efficiency, scale impact, and deliver marketing that resonates in culturally diverse markets.