Good Bards and AI Singapore Sign MoU to Integrate SEA-LION into Marketing OS

Partnership combines national AI capabilities with marketing innovation to deliver customer-first solutions in Southeast Asia

• Integration of SEA-LION into Good Bards’ Agentic AI Marketing OS for live showcases and real-world applications

• Joint industry engagement at events, seminars, and training to demonstrate culturally attuned marketing powered by AI

• Collaboration in research and talent exchange to strengthen Singapore’s AI ecosystem and customer impact

Singapore, 25 September 2025 – Good Bards, the world’s first Agentic AI Marketing OS, has signed a Memorandum of Understanding (MoU) with AI Singapore (AISG), a national programme launched by the National Research Foundation (NRF), Singapore, to anchor deep national capabilities in AI. The collaboration focuses on integrating SEA-LION, an open-source LLM trained and fine-tuned to better understand and serve the diverse cultural contexts, languages, and dialects of the Southeast Asian (SEA) region,, into the Good Bards platform to deliver solutions that are more relevant, culturally attuned, and impactful for customers across the region.

Good Bards and AISG will work closely to demonstrate how SEA-LION’s local language intelligence, combined with Good Bards’ unified Marketing OS, can help businesses simplify complex workflows, accelerate campaign deployment, and create marketing that resonates authentically in Southeast Asia’s diverse markets. Together, the two organisations will combine deep AI expertise and marketing innovation to bring the best solutions to customers.

The MoU outlines a series of collaboration areas designed to move research into real-world application. These include:

• Integration and showcase: SEA-LION will be integrated into the Good Bards OS and demonstrated through live showcases to highlight how regional AI models can power customer-facing marketing campaigns.

• Industry engagement: The partnership will jointly demonstrate and advocate the applications of SEA-LION and Good Bards at conferences, seminars, and industry events.

• Talent and knowledge exchange: Staff and students will participate in joint research, development projects, and workshops, building bridges between academic research and industry deployment.

• Training and enablement: SEA-LION will be incorporated into Good Bards’ training materials to help marketing teams learn how to use regional AI capabilities effectively.

“This partnership highlights the importance of collaboration in building meaningful AI solutions,” said Alan Ho, CEO & Co-Founder of Good Bards. “By working with AI Singapore, we are ensuring that businesses across Southeast Asia not only get access to cutting-edge AI but also to tools designed with cultural and linguistic nuance that drive real customer impact.”

The partnership underscores Singapore’s leadership in AI and its commitment to fostering an ecosystem where technology, research, and industry come together. For businesses using Good Bards, it means faster, smarter, and more relevant marketing campaigns that scale impact across the region.

==

About Good Bards

Good Bards is the world’s first Agentic AI Marketing OS, headquartered in Singapore. The platform simplifies complex workflows, accelerates campaign deployment, and enables context-aware customer engagement by unifying campaign planning, content creation, analytics, and automation. Good Bards partners with enterprises and ecosystem players across Asia to unlock efficiency, scale impact, and deliver marketing that resonates in culturally diverse markets.

About AI Singapore

AI Singapore (AISG) is a national programme launched by the National Research Foundation (NRF), Singapore, to catalyse, synergise and boost Singapore’s artificial intelligence (AI) capabilities to power our future digital economy. AISG will bring together all Singapore-based research institutions and the vibrant ecosystem of AI start-ups and companies developing AI products, to perform use-inspired research, grow the knowledge, create the tools, and develop the talent to power Singapore’s AI efforts.

Media Contact:

Airashi Dutta

press@goodbards.com