What the Google for Startups Accelerator Taught Us About Building AI That Matters

Our time with the Google for Startups Accelerator: AI First (Singapore) has come to a close, but its

impact is still unfolding.

Being selected alongside some of Southeast Asia’s most ambitious AI startups was an honor. But

what followed mattered even more. Over three months, we sharpened our product, refined our

thinking, and reconnected with the why behind what we’re building.

Led by Thye Yeow Bok, Vernette Chia, and team, the program cut through the noise. For our CTO

Cédrick, who’s deep in tech, the sessions on fundraising and scaling were game-changing. Hearing

from founders who’d raised capital, stumbled, and recalibrated helped us anchor our own growth

story.

And then came the mentorship.

No fluff, or vague advice. Just real talk. Tiffany Adriana pushed us to act fast, integrating BigQuery

Public Data for trend analysis while waiting for Google Trends API access. Martin Andrews (with what

Cédrick called la maïeutique, or the Socratic method) challenged the Good Bards team to question

everything.

Some moments stuck with us. Professor Dr. Eunice Sari’s encouragement around our product’s

potential felt like a quiet but powerful vote of confidence. Stephen Chan’s clarity on storytelling helped

us move faster toward product-market fit.

Virot “Ta” Chiraphadhanakul reminded us that regional context isn’t optional, it’s essential. His input

on localizing for markets like Thailand shifted how we approach GTM. Priyanka Nath brought it all

back to the user: features are only as good as the experience they create.

Meanwhile, our multilingual campaign automation engine started taking shape, with full-funnel

campaigns in under 10 minutes, no copywriters needed. Google Cloud gave us the technical

backbone. The accelerator gave us the push to make it real responsibly, in a scalable manner, and

fast.

This experience grounded us. It made us more focused, more deliberate, and more excited than ever

about what’s ahead.

We’re not just building AI to speed up marketing. We’re building context-aware systems that adapt,

simplify, and empower. Tech that works quietly in the background, so teams can focus on the big

picture.

To Bok, Vernette, Louis Genest, and the whole Google for Startups crew, thank you. You didn’t just

support our growth. You challenged us to level up.

And now? Back to building.