Good Bards Partners with ITE and Autopack to Pilot AI-Powered Marketing Solution for AIDC Industry
- GoodBards
- 5 days ago
- 3 min read
Initiative is part of Singapore’s SME@AITe Programme to accelerate AI adoption among SMEs
The collaboration bridges education, industry, and Agentic AI, deepening Good Bards’ partnership with ITE
SINGAPORE – 13 June 2025 – Good Bards, a fast-growing Singapore-based company, developing next-generation marketing solutions driven by Agentic AI, is partnering Singapore’s Institute of Technical Education (ITE) and Autopack, a Southeast Asia distributor specialised in Automated Identification and Data Capture (AIDC) solutions to develop a proof-of-concept that enables Autopack to strengthen its existing hardware business.
Good Bards plays a central role in the collaboration by equipping ITE students with its Agentic AI platform to simulate how small and medium enterprises (SMEs) can automate customer interactions to facilitate context-aware conversations and coordination, guiding them to develop solutions to real-world challenges.
Aligned with Singapore’s push to digitalise its SME sector, Good Bards acts as a bridge to convert complex marketing operations into simple AI-driven outputs. By lowering adoption barriers, the platform helps SMEs unlock smarter operations and more efficient resource allocation
Mr. Alan Ho, CEO, Good Bards, said, “This project brings our agentic vision to life in a new sector. It’s not about marketing implementation, it’s about showing that Good Bard’s infrastructure can solve real operational problems in any industry.”
Ms. Delcynia Chan, Head of Business Excellence, Autopack, said, “Businesses we serve continue to require AIDC solutions, as they embark in their digital transformation journeys. Through our collaboration Good Bards and ITE, we will be able to leverage practical solutions developed by students into our portfolio of solutions. At the same time, the innovative use cases explored in this project directly support our ambition to serve our clients more efficiently, as we continuously seek new ways to optimise operations and deliver greater value through intelligent automation.”
The project is part of Innovate with Impact, an initiative under SME@AiTE Singapore, a national platform jointly launched by ITE and the Association of Small & Medium Enterprises to bridge the AI gap for SMEs. Designed to turn AI discourse into tangible action, the programme brings together students, technology providers, and business leaders to co-create practical solutions tailored to real industry needs.
Over an intensive eight-week cycle, student teams collaborate with companies like Autopack and platforms like Good Bards to identify address operational pain points and build working AI prototypes. The initiative offers SMEs a low risk, low cost way to explore digital solutions while giving students hands-on exposure to real business challenges, strengthening their workforce readiness and SME innovation.
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About Good Bards
Good Bards is the world’s first fully autonomous marketing department powered by Agentic AI, revolutionizing how mid-sized businesses engage with customers. Born from a passion to level the marketing playing field, our solution harnesses decades of corporate expertise to provide an all-in-one platform that informs, automates, and optimizes customer communication. We empower businesses to elevate their marketing capabilities without the enterprise-level resources traditionally required.
Our AI-driven platform seamlessly integrates with your existing tools while building a tailored asset library and crafting compelling campaign content. Good Bards not only streamlines campaign deployment but delivers actionable insights through performance tracking and data-driven recommendations. By automating the complex aspects of marketing, we free you to focus on strategic growth while our technology raises awareness, guides customer purchasing decisions, and fosters loyalty. With Good Bards, mid-sized businesses can finally compete with marketing powerhouses at a fraction of the cost.
About Autopack
Headquartered in Singapore, Autopack is an Automated Identification and Data Capture (AIDC) solutions provider for businesses ranging from healthcare, logistics, manufacturing and retail. With close to four decades of experience, it aims to the go-to partner for businesses seeking reliable and customized AIDC solutions to streamline operations, enhance productivity, and drive digital transformation.
Media Contact:
Airashi Dutta
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